What does it take to be a market leader? Is this a question you find yourself asking on a daily basis? If the answer is a resounding yes – here’s a bit of insight from the industry to help you discover the answer. We’ve teamed up with Seismic to share this modern perspective with our readers, to promote the latest eBook: Taking Back the Quarter: Modernize Your Business with Marketing and Sales Enablement.
Challenges of a CMO
According to Inc.com, the challenges that hinder CMOs in asset management include issues with managing multiple disparate systems, limited access to quality data, dealing with legacy technologies, while balancing a consistent level of customer service and staying ahead of the competitive rat race. Juggling priorities is a key area pointed out Forbes, in which the major concerns stemmed from the ability to harness AI tools in an effective and human manner, as well as ensuring the compliance of new regulations, such as GDPR and MiFID II.
Drawing on from this, Seismic recognises that today’s Asset Management CMO is faced with a variety of obstacles as they navigate the competitive road to success. Every quarter, asset management marketing and sales teams grind to a halt as they spend time mapping out updates and new strategies. With marketing teams under pressure, and content updates requiring input from multiple departments, CMOs are constantly tested by how they manage competing priorities within their teams.
But there is a better way to do this with marketing and sales enablement platforms. These platforms are designed to:
- Keep teams on the same page
- Reduce repetition and duplication
- Minimise errors
- Ensure materials are compliant and up-to-date
In Seismic’s eBook, financial leaders will learn how an enablement platform can boost the efficiency of marketing and sales by up to 80%. You’ll be inspired to launch a new optimised strategy for the quarter with the benefits of automation.
Seismic is the leading global marketing and sales enablement solution, improving close rates and delivering larger deals for Sales while increasing Marketing’s impact on the bottom line. Large enterprises use Seismic to increase sales productivity through the automatic distribution
of relevant information and personalized content to reps for any buyer interaction. Powerful content controls and visibility into usage ensures brand integrity and reduces risk. Seismic’s machine learning and analytics capabilities continuously improve the entire enablement process for large enterprises, increasing the ROI of sales content and tying it directly to revenue.
Headquartered in San Diego and with more than 300 employees across the globe, Seismic is privately held by its executive team and investment firms General Atlantic, JMI Equity, and Jackson Square Ventures.
To see how Seismic is being used by firms in your industry, visit https://seismic.com/.
Join the debate at our November conferences, including The Summit for Performance, Risk & Attribution (SUPRA) and Client Reporting & Communications Forum (CRC) in London, plus TSAM Boston in the US.