Following an exclusive, early release at TSAM Boston 2018, you can download your copy below.
Here’s a taster…
The asset management industry is using Integrated Marketing Communications (IMC) activities more and more as part of their digital business model – but to what extent is this truly being leveraged? Are firms producing enough engaging content and reaching their target audience across their social media channels?
Peregrine’s latest report – Connected Content: What the Top Asset Managers Reveal About Effective Integrated Communications – examines the following:
- The Value of Integrated Marketing – including how to identify, track and optimize effective IMC’s, and how these tools work together
- Identifying the Six Core Metrics – spotlighting the effectiveness of messaging, brand awareness, the strength of Google SEO, media sentiment, presence on social media, and website effectiveness
- Tracking Success: the Best Practice Group – defining a top 20 Best Practice Group, with insights gathered from researching and ranking 100 asset management firms by their IMC performance
Based in London and New York, Peregrine Communications provides communications, marketing, and design solutions to the global financial services industry. Its clients range from start-ups to companies with AUM of US$65 billion. The firm aims to help them find the most effective way to tell their stories.